ERIK PETERSON

Designer and creative director for brand and demand

Brightly lit smiling face with wide eyes and open mouth.

Hands-on Creative Director leading and executing brand design and campaigns for B2B marketing directors who need systems, emotion, and creative testing strategies.

Fractional Design
B2B look book

i’VE WORKED WITH SOME PRETTY AMAZING COMPANIES ACROSS MANUFACTURING, TECHNOLOGY AND VENTURE CAPITAL PARTNERS

CallREVU logo with black background, white and gray text.
Konica Minolta logo featuring a gray circle with horizontal lines and the company name below.
Dickies logo featuring stylized text inside a border with a curved line and checkered pattern.
Harley-Davidson logo with a shield and bar design in black and white.
Logo of Junction Ai with a stylized lowercase 'a' and 'i' in gray on a black background.
Infosys logo on a black background.
Logo with a globe and the letters 'GMC' inside a banner.
DESIGNER & CREATIVE DIRECTOR

I design and lead brand identities, visual systems, campaigns and demand gen content for b2b brands

Fractional Design

I help marketing lower the cost of attention and build trust at the point of decision with speed and execution.

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A logo featuring a fox with the text 'The House of Pex' curved above it in black.

Be Relevant to Your Audience

Be Relevant to Your Audience

Be Relevant to Your Audience

Be Relevant to Your Audience

ERIK PETERSON CREATIVE DIRECTOR

A designer and creative director with a point of view and a story

Map of California and Texas with four white stars marking specific locations in both states.

I am Erik. I grew up in California. Hip hop, wine country, and studded horse stables. Moved to Texas, still had farms but no hills. But they had an art school. Even though the best art schools were in California.

I'm a freelance graphic designer, brand designer, and creative director based in Fort worth, Texas. For 15 years, I have been working across marketing, advertising, and demand gen with innovative brands in SaaS, manufacturing, professional services and everything in-between.

I design and direct signal systems, campaigns and content that helps lower the cost of attention and relevance, build trust during decisions and execute quickly. Because marketing without desire is just noise with a budget.

Learn more

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Golden Gate Bridge during sunset with pink flowers in the foreground and hills in the background.
A rural landscape with three cows grazing on dry grass, a tree on the right, and a white house with a red roof in the background under a clear sky.
HOW I HELP ORGANIZATIONS SUCCEED

Creative director closes the gap between the work you're producing and the work you're capable of.

Steamboat Willie P - West Coast Mickey
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  • Develop briefs and execute how a brand communicates its message. Compelling visuals, storytelling, and messaging aligned to business goals. Across social, campaigns, events, content, and advertising.

  • Brand, photography, motion, and video directed to the brand standard and behavior first integration.

  • Ideate, execute or delegate full-funnel and brand and demand campaigns across the full sales cycle.

  • Building brand systems that survive headcount changes, agency handoffs, and the slow drift that kills most identities before anyone names it.

  • A 14-day sprint that gives growing companies a brand system their whole team can operate, built with living style code, skill files, and prompt execution.

  • Automating the production layer so your creative team has super powers to execution intention.

  • Content design with intention and value for the audience supporting full demand gen programs

Fractional Design

Sharing what we make
with the world is human

A dark-themed promotional card with a profile of a woman and text stating, "You spent $40K on a brand guide nobody opened or used. Including you." The card features a small photo of Erik Peterson, a designer and creative director, and a right arrow icon for navigation.
FREE GUIDE ABOUT BRAND

Your brand guide is not decoration. It's science backed research. Hopefully.

A short read on the document you already paid for. Download it now.

THE WAY OUT

Ready when
you are

Ready to collaborate on a project or system that needs incredible detail or execution, reach out to Erik.