Creative Director for
Brand Demand
Creative director led brand design and campaigns for B2B marketing directors whose market has stopped reacting, and kept scrolling.
TRUSTED BY MARKETING TEAMS ACROSS THE SPECTRUM AND VENTURED-BACK PORTFOLIOS
A creative director and designer with a point of view and a story
Kia. Harley-Davidson. Dickies. Konica. Agencies. Studios. Ad houses. A decade of B2B marketing teams in between.
The pattern was always the same. Good people. Real budgets. Creative that played it safe and wondered why nothing moved.
I'm Erik Peterson. Creative director and brand designer with fifteen years in B2B2C and a point of view on what actually stops people.
I work with marketing directors who are spending on distribution and wasting it on creative that doesn't earn attention. That gap is what I close.
Be Relevant to Your Audience
Be Relevant to Your Audience
Be Relevant to Your Audience
Be Relevant to Your Audience
Brand Campaigns
Visual System
Ai Augmented Branding
For marketing directors who want to make their market feel something
Creative director closes the gap between the work you're producing and the work you're capable of
Creative Director & Designer
Creative Direction, hands-on designer and b2b creative strategist that can execute above your internal capabilities. For marketing directors looking to mature demand gen execution.
- Project integration / slack feedback
- Hands-on design 24/72hr delivery
- New brand identity or brand refresh
- Creative strategy and briefs to execution
- Paid social testing frameworks to lower CAC
- Ai Creative Direction and systems
- No bureaucracy, work with talent directly
- Part time fees, full time execution
AI Augmented Branding
A 14-day sprint to create a brand for teams that need to move faster and look bigger.
- AI Augmented brand kit your team can execute
- Logo, patterns, color palette, typography, visual systems
- Templates in Figma, Canva, PPT and Adobe
- Living style codes for on-brand content
- Gemini and Midjourney image prompt architecture
- Skill.md file for copywriting and design support
Frequently Asked Questions
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
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Go for it bu thow many agencies have you burned through? Agencies fall short is in long-term engagements and contracts. Teams switch, accounts get handed off, communication collapses, and a trusted creative partner turns into a task executor and you both end up dispising each other.
A fractional creative director gives you the same caliber of talent, without the overhead. You get real creative strategy, tested frameworks, and hands-on design from someone invested in making your marketing great, not just good enough.
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Speed. 20,000 hours of hands on experience helps Erik move fast. You get concept-to-completion experience across design, creative strategy, art direction and marketing, someone who knows which creative levers make marketing emotional and sales memorable. Your company looks bigger, moves faster, earns trust, and stands apart. Without adding headcount.
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Creative strategy, campaign concepting and execution, message testing frameworks, brand identity, graphic designer, design team mentorship, and specialty design projects from events to social. Erik works across the full range of your marketing design support from one-off executions to end-to-end campaigns that move your audience from logic to emotion.
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Erik embeds as an extension of your team, making your creative process more sophisticated and your brand marketing more memorable. An engagement might mean building a 360° campaign around your trend report: microsites, video, motion design, layout, messaging hierarchy, custom illustration. These requests will then be strategized or executed quickly.
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Most requests are completed within two business days. More complex projects take longer, Erik will set expectations clearly before work begins. Weekly 1-to-1 will ensure projects and priorities stay on track.
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As many as you need in the queue. They're delivered one at a time, in priority order. Bigger projects are worked on in campaign themes and could include presentations, video, motion, statics, ads, emails being worked on simultaneously and delivered as a launch package.
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Whatever's most efficient for the project, typically Adobe Creative Suite and Figma.
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Subscribe to a plan. You'll be set up with a Trello or Notion board and Slack integration within 24 hours. A kickoff call covers communication preferences, priorities, and opportunities. Most projects begin and execution or strategy happen immediatley.
The way out of the tolerance trap isn't a new agency. It's a higher standard.
Your market isn't waiting for another campaign. It's waiting to feel something about your brand.